Only You, Smokey and Bigfoot Can Prevent Forest Fires

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There was a time not a few years in the past when Smokey Bear was on tv extra usually that Yogi Bear, and even Yogi Berra. Smokey Bear (no ‘the’ – that was added for a music) first appeared in 1944 as a part of a public service adverting marketing campaign for the U.S. Forest Service to name consideration to the hazard of forest fires. Smokey’s finger-pointing “Bear in mind… Solely YOU Can Forestall Forest Fires“ picture was a right away hit. Seventy-five years later, we nonetheless have Smokey and sadly, nonetheless have forest fires and wildfires. That’s why the Oregon Workplace of State Fireplace Marshal (OSFM) introduced this week that Smokey is getting some assist from one other furry hearth fearer – Man of the woods.

“We’re introducing a widely known Pacific Northwest thriller into our wildfire prevention advertising, often known as Man of the woods or Wildman. Man of the woods is a protector of the wilderness and his “residence”, and we’re encouraging residents to take motion to stop wildfires.”

Beginning in June, OSFM will use photographs of Man of the woods taking part in outside actions on social media platforms to assist increase the alert ranges of Oregon residents and vacationers, particularly these residing in or visiting Wildland–City Interface (WUI) areas – zones of transition between wildland (unoccupied land) and human growth.

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Social media photographs from the OSFM web site

“We hope our Man of the woods marketing campaign will draw consideration and create a much bigger ‘footprint’ of wildfire prevention efforts across the state. We would like folks to consider in hearth security, whether or not you’re tenting, visiting Oregon or recreating.”

Whereas State Fireplace Marshal Jim Walker had a little bit Man of the woods pun enjoyable in an interview with KTVZ, the fireplace prevention marketing campaign is severe enterprise in a state with a lot forest land, so many houses very near woodlands and an ever-increasing threat of fires attributable to drought, water shortages and carelessness.

“We’ve created photographs and schooling supplies displaying Man of the woods outside, defending his wilderness ‘residence.’ By stopping wildfires in Man of the woods’s residence, we might help residents shield their houses and our communities.”

You might have seen that ‘Man of the woods’s residence’ was not in quotes. A latest survey of the highest states within the U.S. for recognizing Man of the woods listed Oregon at #7, shut behind its Pacific Northwest neighbors – Washington and California. Do residents consider in Man of the woods? Being related to Smokey could assist. Many individuals believed Smokey was actual lengthy earlier than 1950 when the U.S. Forest Service discovered a five-pound, three month previous American black bear cub that survived a wildfire within the Capitan Mountains of New Mexico and named it Smokey. Smokey was ultimately taken to the Nationwide Zoo in Washington DC the place he obtained tens of millions of tourists and 13,000 letters every week till he died in 1976. The plaque at his grave reads, “That is the resting place of the primary residing Smokey Bear … the residing image of wildfire prevention and wildlife conservation.”

Can Smokey assist Man of the woods’s recognition? Let’s hope it doesn’t take placing a child Wildman in hurt’s solution to do it. Within the meantime, look ahead to fire-fighting Man of the woods on social media (#BelieveInFireSafety), on T-shirts and on Oregon billboards.

And bear in mind … solely you, Smokey and Man of the woods can forestall forest fires.

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